AI in marketing

The Real AI Tools Revolutionizing Modern Marketing Beyond ChatGPT

Good morning, everyone! In this iteration, we discuss how AI is currently affecting marketers. And I'm not talking about ChatGPT. I will share many cool current marketing applications that leverage powerful AI systems, including (but not limited to) LLMs.

This issue is brought to you by Yandex.

1️⃣ LLM compression methods that redefine the AI game (Sponsor)

Imagine being able to run a 13B parameter Llama 2 on just 1 GPU. Not in some high-end data center, but on your home computer. Sounds too good to be true? Well, this is reality now. The latest compression methods slash model size up to 8x while retaining 95% response quality.

Learn more about the story behind them in this article.

2️⃣ The Real AI Tools Revolutionizing Modern Marketing Beyond ChatGPT

Let’s try something fun: open your Netflix account and search for a movie. Now, ask a friend to do the same on their account. Notice anything different? Yup, the thumbnails you both see are probably not the same, even for the same shows! Netflix customizes them just for you, based on what you’ve watched and liked. This is all thanks to AI using techniques like content-based filtering to figure out what thumbnail will catch your eye. Pretty cool, right?

In today’s post made in collaboration with ActiveCampaign, we’ll explore why the old one-size-fits-all strategy in ads and marketing is obsolete, and how AI is revolutionizing marketing by making it personal and engaging.

Learn more in this week's video (or article version here):

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Thank you for reading, and I wish you a fantastic week! Be sure to have enough sleep and physical activities next week!

Louis-François Bouchard